Matt Senter.
I build things. Some have worked better than others. I don’t dance.
Matt Senter is a founder, entrepreneur, and CEO based in Durham, NC, with 30 years of professional software development and 15 companies and products founded. He currently leads Senternet and co-founded BeeReady after earlier roles building Superlogic, Lolli, Cosmic, SeedMatrix, and other ventures.
More about me→
Reached #8 in Mac App Store!
Latest release · macOS · Live
Weatherling
Rain, snow, and autumn leaves on your Mac desktop. Weather effects, not a weather app.
Currently building.
11 projects across AI, media, privacy, productivity, education, and agricultural data.
Weatherling· rain, snow, and autumn leaves for your Mac
Weather effects for your Mac, not a weather app. Rain, snow, and autumn leaves fall among your open windows: drops run down the sides, snow piles on top, leaves settle in. Click-through, no permissions, no data collected.
Burly· every link, in the right profile
A native macOS menu bar app that routes every link to the right browser profile. Click a link, pick the destination with your keyboard, or hold a modifier to skip straight to your last-used profile. Fully local, no account.
Comoji· :emoji: autocomplete, everywhere
A tiny macOS menu bar app that brings Slack-style colon emoji shortcuts to every text field you already use. Type :liz, press Tab, get a lizard. Privacy-first and runs entirely on your Mac.
Premail· your inbox, defended
Privacy-first email filtering for Mac, Windows, and Linux. Silently removes spam, recruiters, and noise before you ever see it. No account, no servers touching your email.
Highwire· See beyond the headlines.
Highwire analyzes how news is actually reported: claims traced to evidence, divergence between sources made visible, and every conclusion linked to its source.
StockCar· a podcast of your portfolio
AI-generated audio briefings on your stocks, crypto, indices, and forex. Pre-market to after-hours, ready in under 10 seconds. Free on iPhone, iPad, and Mac, no account needed.
Orgabot· orchestrate the work, not just the agents
A governed operating layer that coordinates agents, people, tools, approvals, and gates across an organization. Autonomous where it should be. Deterministic where it has to be.
BeeReady· lifesaving skills, one game at a time
Teaching young athletes CPR, AED awareness, and emergency confidence, built directly into youth sports. Prepared kids. Stronger sidelines.
Andi Senter· A professional home for a radiologist, researcher, and educator.
A professional website for Andi Senter, MD, bringing her work in breast imaging, research, and medical education together in one place.
SeedMatrix· every variety, every trial
Independent variety trial intelligence for seed companies. 1.8 million trial data points across 12 crops and 40 states, sliced by region, soil, irrigation, and trait into comparisons a grower can trust. The company I co-founded in 2008, now built on through Senternet.
Senternet· a studio building businesses from scratch
The founder-led studio behind everything else here. Part product lab, part consulting shop, building and shipping software businesses from scratch. My first company reborn with twenty-five years of scars: the redux.
A long line
of attempts.
Some shipped to acquisition, some taught me what not to do next time. Both counted.
Feb 2018 → Oct 2023 Lolli Dunno Earn bitcoin when you shop online, partnered with 1,000+ top merchants. Built engineering from zero through Series A. Co-founder · CTO
The consumer side of Lolli was sold to Thesis, and the backend guts were renamed to some other company name that I can never remember.
That happened after I left, so I do not really keep up with it.
Does not really count as an acquisition, I do not think.
2012 → Sep 2017 Cosmic Acquired A commerce gateway giving retailers the ability to sell anywhere. Acquired by POPSUGAR. Co-founder · CTO
Cosmic was acquired by PopSugar and then Rakuten.
2008 → 2013 SeedMatrix Acquired Independent variety trial intelligence for seed companies. Got me obsessed with the founder-to-engineer feedback loop. Co-founder · CTO
SeedMatrix was acquired by Context Network.
More than a decade later I am back, consulting on the platform through Senternet.
Jan 2000 → Aug 2002 Senternet Acquired One of the first Java web hosting companies. Built custom internal and consumer apps, weathered the dotcom bust, sold the company in 2002. Founder · CEO
Senternet was acquired by another hosting company that has long since disappeared.
Notes from the build.
Essays on Claude Code, AI-assisted development, and the production details behind shipping a product.
App Store 4.3 Rejections: Does Being First Give Apps an Edge?
Can App Store spam rules give early apps an advantage? Dumpling’s 4.3 rejection raises questions about differentiation, appeals, and indie distribution.
Read→Weatherling Reached #8 in Mac App Store Utilities. It Started with Rain.
Four days after launch, Weatherling reached #8 in US Mac App Store Utilities through word of mouth. The story behind my desktop weather app.
Read→Why Every Youth Sports Team Needs a CPR and AED Plan
Sudden cardiac arrest is rare in young athletes, but survival depends on the sideline. Why CPR, AED access, and a practiced plan belong at every field.
Read→Teaching Kids CPR: At What Age Can Children Learn to Save a Life?
Kids can grasp CPR basics from age 4 and give effective compressions by 10 to 12. What the research says about teaching kids CPR, AED use, and confidence.
Read→Why Your Mac’s Email Spam Filter Still Lets the Noise Through
Apple Mail and Gmail filters catch junk, not authenticated recruiter and sales outreach. Why I think the fix is classifying email on your own Mac.
Read→
Say hello.
Best for builders, founders, and anyone working on something interesting.
Always happy to talk shop with people who are shipping things. Discord is the fastest way to reach me and where most conversations end up. For bugs or feedback on a specific product, each one has its own site.