MattSenter.
I build things. Some have worked better than others. I don’t dance.
The short
version.
Matt Senter is a founder, entrepreneur, and CEO based in Durham, NC, with 30 years of professional software development and 11 companies founded. He is currently Founder & CEO of Senternet, a studio building software businesses from scratch, and Co-Founder, COO, and CTO of BeeReady. Earlier he was CTO at Superlogic, the rewards infrastructure company for the world's biggest brands. Other ventures include Lolli (bitcoin shopping rewards, built from zero through Series A), Cosmic (a commerce gateway acquired by POPSUGAR and then Rakuten), SeedMatrix (acquired by Context Network), and the original Senternet (one of the first Java web hosting companies, sold in 2002). Under the Senternet studio he ships independent products: StockCar, Premail, Comoji, and Burly.
Currently
building.
7 projects. A studio building businesses from scratch. A podcast that listens to your portfolio. A desktop app defending your inbox. A menu bar app for Slack-style emoji shortcuts. A menu bar app routing every link to the right browser profile. A non-profit teaching kids to save lives. A data platform proving which seed performs where.
Senternet · a studio building businesses from scratch
The founder-led studio behind everything else here. Part product lab, part consulting shop, building and shipping software businesses from scratch. My first company reborn with twenty-five years of scars: the redux.
StockCar · a podcast of your portfolio
AI-generated audio briefings on your stocks, crypto, indices, and forex. Pre-market to after-hours, ready in under 10 seconds. Free on iOS, no account needed.
Premail · your inbox, defended
Privacy-first email filtering for Mac, Windows, and Linux. Silently removes spam, recruiters, and noise before you ever see it. No account, no servers touching your email.
Comoji · :emoji: autocomplete, everywhere
A tiny macOS menu bar app that brings Slack-style colon emoji shortcuts to every text field you already use. Type :liz, press Tab, get a lizard. Privacy-first and runs entirely on your Mac.
Burly · every link, in the right profile
A native macOS menu bar app that routes every link to the right browser profile. Click a link, pick the destination with your keyboard, or hold a modifier to skip straight to your last-used profile. Fully local, no account.
BeeReady · lifesaving skills, one game at a time
Teaching young athletes CPR, AED awareness, and emergency confidence, built directly into youth sports. Prepared kids. Stronger sidelines.
SeedMatrix · every variety, every trial
Independent variety trial intelligence for seed companies. 1.8 million trial data points across 12 crops and 40 states, sliced by region, soil, irrigation, and trait into comparisons a grower can trust. The company I co-founded in 2008, now built on through Senternet.
A long line
of attempts.
Some shipped to acquisition, some taught me what not to do next time. Both counted.
Feb 2018 → Oct 2023LolliDunnoEarn bitcoin when you shop online, partnered with 1,000+ top merchants. Built engineering from zero through Series A.Co-founder · CTO
The consumer side of Lolli was sold to Thesis, and the backend guts were renamed to some other company name that I can never remember.
That happened after I left, so I do not really keep up with it.
Does not really count as an acquisition, I do not think.
2012 → Sep 2017CosmicAcquiredA commerce gateway giving retailers the ability to sell anywhere. Acquired by POPSUGAR.Co-founder · CTO
Cosmic was acquired by PopSugar and then Rakuten.
2008 → 2013SeedMatrixAcquiredEarly-stage tooling for early-stage teams. Got me obsessed with the founder-to-engineer feedback loop.Co-founder · CTO
SeedMatrix was acquired by Context Network.
More than a decade later I am back, consulting on the platform through Senternet.
Jan 2000 → Aug 2002SenternetAcquiredOne of the first Java web hosting companies. Built custom internal and consumer apps, weathered the dotcom bust, sold the company in 2002.Founder · CEO
Senternet was acquired by another hosting company that has long since disappeared.
Notes from
the build.
Essays on Claude Code, AI-assisted development, and the production details behind shipping a product.
Building a Nonprofit Is a Different Kind of Challenge
BeeReady is officially a 501(c)(3) nonprofit. What startups did and didn't prepare me for in building an organization around a mission instead of revenue.
Read →When Everyone Can Build, Taste Is the Bottleneck
AI made building software almost free. The scarce input now is taste: knowing what to make, what to cut, and when something is good enough to ship.
Read →Why I Build Small, Local Software That Does One Thing
AI makes it cheap to build sprawling apps fast. I keep shipping tiny, single-purpose tools that run locally with no account, on purpose. Here is why.
Read →I Left My Day Job to Teach My Kids How to Build Businesses With AI
I left Superlogic to teach my kids how to build real products and businesses with AI, through the Senternet studio and the BeeReady nonprofit.
Read →Why I Built StockCar
I wanted a podcast about my portfolio, not the market, not someone else's picks. Nothing existed, so I built it.
Read →I Built Reusable Claude Code Skills to Ship Production Websites Faster
Why AI-generated sites stall on the boring production work (SEO, prerendering, analytics, deployment) and how reusable Claude Code skills fix it.
Read →
Say
hello.
Best for builders, founders, and anyone working on something interesting.
Always happy to talk shop with people who are shipping things. For founders, partnerships, and press, LinkedIn is the fastest way to reach me. For bugs or feedback on a product, each one has its own site.